Chicken Products

Drumstick
Legquarter

Pork Products (Part 2)

Liver
Loin Ham Ends
Loin Rib Ends
Spareribs

Pork Products (Part 1)

Bellies
Boneless Picnic
Femur Bones
Ham Bone In
Ham Trimmings

Beef Products (Part 2)

Striploin
Tenderloin Side
Top Sirloin

Beef Products (Part 1)

Brisket
Chuckroll
Cuberoll
Flanksteak
Knuckle

Some of the Things I Sell

I am a true-bloodied magbababoy. Or magkakarne if you prefer. Through Theotokos International Enterprises, the first company I founded, I sell different kinds of meat - beef, pork, chicken, and lamb. I deal with most of the country's leading meat processors, I supply meat to different upscale, mid-scale as well as low-scale restaurateurs, other importers and traders, and wet markets in and around Metro Manila.

I import my stocks from Canada, the USA, Australia, New Zealand, Spain, Germany, France, Brazil, Holland, Belgium, Denmark, The Netherlands, and Korea.

Two advantages of buying imported meat that most Filipinos still aren't aware of: One, imported meat costs at least 30% less than our local meat; and two, imported meat is of much better quality than our local brands.

Why is imported meat cheaper than our local meat? Because international prices of meat are dictated by free competition. For instance, I am currently selling pork liver from the USA at P50 per kilo. Traders at Farmers market in Cubao are currently selling the same at P105 per kilo.

Why is imported meat of better quality than our local meat? Several factors come into play. Feeds play a most important role. Our local hogs for instance are fed with low-grade feeds if not left-overs from our tables; hogs from my suppliers are pampered with feeds and vitamins which are all scientifically developed and tested. Environment provided for the animals comes next. Our local hogs for instance are mostly raised in backyard environment and endure our tropical heat; hogs from my suppliers live in airconditioned pens. Rearing and slaughtering practices are another important factor. Hogs in our country are for instance slaughtered very inhumanely, with knives slitting through the animals' throats which cause the animals to shriek and thereby contract their muscles; Hogs from my suppliers are slaughtered very humanely, often through electric shock, which even relaxes the muscles of the animals. Now, be aware that contracted muscles of the animal have very negative effects in the taste of the animal's meat. Just imagine, the animal could have died from shrieking, not entirely from loss of blood through the slit in its throat. You died shrieking, shaking, even wildly protesting your death and your being tied in all fours, would you still wonder if your flesh would ever taste good? Also, local hograisers would still market sow meat even after four or five childbirths. Imagine the meat of a lola who has already given birth to dozens of children. How do you think would it taste? Sorry for the analogy but a study I made a couple of years ago showed that the average Filipino eats at least 9 kilograms of sow meat a year. Now, sow meat for my suppliers are not for human consumption. They are made into feeds.

In the meat industry, I've learned a lot about meat science. I shall write about them in due time. Meanwhile, herewith below are some of the meat products I carry and -- in Filipino -- nilalako.

Pili na po kayo!!

Products

The products being imported and traded by the company include but are not limited to the following:

• Pork

o Ham
o Loin
o Belly
o Fat
o Skin on fat
o Skin (Back, Belly & Mixed)
o Liver
o Ear
o Headmask
o Jowl
o Rosary bones
o Back bones
o Femur bones
o Picnic

• Beef

o Tenderloin
o Striploin
o Sirloin
o Rib eye
o Chuck
o Forequarter
o Brisket
o Shank
o Tripe
o Mechanically Deboned Meat
o Trimmings

• Chicken

o Legquarter
o Mechanicaly Deboned Meat

My company

Now, let's talk about business. And lemme start by introducing to you the first company I founded. Hereunder is a profile of Theotokos International Enterprises, one of my import-export firms. In my next posts, I shall introduce to you, dear friends -- and dear future clients -- the different products I carry and, hmm, sell.

A Humble Beginning

Theotokos International Enterprises is an import-export firm that specializes in the importation and trading of frozen meat products. Founded in June 2002, it carries the seemingly quixotic vision of providing quality and the most affordable food on every Filipino's table.

The discrepancy between the quality and affordability of food that are feeding the Filipino people has long been a painful fact that burdened the Filipinos. The reality that most affordable foods are not quality foods and almost all quality foods are not very affordable stared especially at the faces of the founders of the company like the eyes of the Gorgons. To their mind and according to their faith and principles, quality and affordability should exist like twins in matters as important as food. To bridge the seemingly irreconcilable gap thus, they immediately laid out the foundations of one grandiose dream.

That dream would soon become Theotokos International Enterprises.

From then on, there was no turning back. Armed only with the needed experience, knowledge and a strong passion to succeed, the company, in the spirit of its adopted motto often found posted in many a door, made all the PUSH and PULL that slowly put Theotokos International Enterprises in its rightful place in the Philippine meat industry.

The company proved itself relentless and success-driven. It wouldn’t let one stone unturned that would help in the building of one great edifice that is Theotokos International Enterprises. It boldly stirred itself into the heights and the depths, where its own wits and guts were challenged and where its potentials were brought to their heights.

Today, Theotokos International Enterprises caters to its certified clients that include leading meat processors in the country as well as leading restaurateurs, traders and wholesalers. It continues to grow, to be strong, and to be where one really meets the meat.

Indeed, to PUSH and to PULL.

Vision Statement

A company defined by unrelenting pursuit for excellence, unparalleled service and total commitment in contributing to the nourishment of health and well being of every Filipino family by providing quality and the most affordable meat and meat products for every Filipino family’s table.

Mission Statement

• We aim to provide the most affordable and the best quality of meat and meat products for every Filipino family’s table for the purpose of contributing our share in the nourishment of health and well being of each member of the Filipino family.
• We aim to provide the best quality in our products and the biggest opportunities for work and business by:
• Providing the highest standards in labor;
• Promoting a culture of industriousness and diligence, and particularly, Theotokos International Enterprises’ culture of “PUSH and PULL”; and
  
• Offering an unparalleled service.

Our Commitment

We hereby commit to:

• Establish, maintain and sustain committed partners in the market.
• Invest in and maintain excellent systems in management, marketing and partnerships.
• Nurture and sustain the Theotokos International Enterprises’ culture of industriousness and diligence aptly crystallized in its motto often found posted in many a door - PUSH and PULL.
• Invest in and maintain superior utilities and machineries.
• Nurture and enhance the capabilities and skills of employees through continuing education and trainings.